Project RECORD
Project RECORD (Rapid response to Energy cuts, Outages, Rising prices, and Demand growth) is a multi-market earned and paid media campaign, designed to increase Americans’ understanding that clean energy is affordable. It will target 10 media markets, spanning 60 counties and 29 congressional districts and run through the end of 2026. The project includes comprehensive public opinion research to gauge public sentiment on clean energy, measure the impact of earned and paid media, and develop new, compelling messages to link clean energy with affordability.
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Francesca Hsie, Deputy Director for Electricity
Maya Gibbs, Policy Advisor for Deployment
Dr. Florian A. Schneider, Senior Research Advisor, International