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Signal Project

The fight against Trump will take place on two battlefields: the courts and the court of public opinion. Opposition is brewing in the courts, and it’s equally crucial that Democrats land punches in the battle of public perception. To win this fight, it is essential that Trump opponents separate the signal (things that matter to swing voters) from the noise (things that matter to those who work in and around government but lack political salience with everyone else). To that end, we created the Signal Project, an 18-month campaign that identifies which Trump Administration actions are most resonant with key voters. We will provide actionable advice based on public opinion research on how best to frame those issues to make them resonate outside the Beltway.

Public Opinion Polling

HG The Cost of Misplaced Priorities B
Memo Published May 11, 2026

The Cost of Misplaced Priorities: Trump’s Coalition Frays

David de la Fuente
HG Food and Medicine Fuel for a Wave v2
Memo Published December 26, 2025

Food & Medicine: Fuel for a Wave?

David de la Fuente
HG Big Beautiful Bellyaches
Memo Published August 1, 2025

Big Beautiful Bellyaches: Americans’ Pain and Frustration Worsens After Six Months of Misplaced Priorities

David de la Fuente
HG Breakingthrough the noise
Memo Published April 10, 2025

Breaking Through the Noise on Trump’s Chaotic First Two Months

Jim Kessler, David de la Fuente

Messaging Memos

HG 54804600119 871533965f o
Memo Published September 24, 2025

Fast Facts About Disillusioned Trump Voters

David de la Fuente
HG Babies Businesses Benefits
Memo Published May 22, 2025

Babies, Businesses, and Benefits Threatened by Republicans

Third Way
HG Sicker Weaker and More Vulnerable v2
Memo Published June 27, 2025

Sicker, Weaker, and More Vulnerable: How MAGA’s Chaos is Putting You at Risk

Third Way
100days 10
Memo Published April 21, 2025

Trump’s First 100 Days of Chaos

Third Way
Header graphic 5
One-Pager Published April 23, 2025

Pricey Projections: The Cost of Trump's Tariffs

Gabe Horwitz, Timothy Kusuma
HG Making Republicans Own the Trump Slump 01
Memo Published March 27, 2025

Making Republicans Own the #TrumpSlump

Third Way
HG Signal Project A
Memo Published March 14, 2025

Taking on Trump: Separating the Signal from the Noise

Third Way

Press Coverage

Liberation Day Part III
Third Way in the News Published January 20, 2026, Politico

Liberation Day, Part III (external link)

Third Way
Download 3
Third Way in the News Published December 26, 2025, POLITICO Playbook

How Dems break through in 2026 (external link)

Matt Bennett
Shutterstock 314923880
Third Way in the News Published December 26, 2025, Washington Examiner

Democrats and Republicans tied on economy heading into 2026, survey finds (external link)

Matt Bennett
Screenshot 2026 01 20 at 11 07 53 AM
Third Way in the News Published September 3, 2025, Vox

The 65-year-old theory that helps explain why the Democrats keep losing (external link)

Third Way
When Will Voters Blame Trump for This Economy
Third Way in the News Published August 12, 2025, Bloomberg

When Will Voters Blame Trump for This Economy? (external link)

Third Way
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Third Way in the News Published March 14, 2025, Axios

First look: Third Way's plan for Dems to fight back (external link)

Matt Bennett
Download 17
Third Way in the News Published April 11, 2025, Politico

Playbook: A crisis of confidence (external link)

Third Way