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Third Way
Memo Published July 10, 2008 Updated July 10, 2008

Trade and the Middle Class: Recent Focus Group Findings

By:

Anne Kim, Jim Kessler, Peter Brodnitz

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SUMMARY

Third Way and Benenson Strategy Group fielded six focus groups in Atlanta, St. Louis and Columbus, Ohio, to ask middle-class Americans about trade and the economy.

We found from the focus groups three key opportunities to shift the message and policies on trade to begin regaining public trust on the issue. These findings are a first step in the work that trade’s advocates must undertake if they are to reverse the years-long slide of public opinion on trade.

To read this Memo, open the attached PDF

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Anne Kim
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