Health Care Reform: Offering Stability to the Middle Class
Anne Kim, Jim Kessler
SUMMARY
A Strategy for Getting to Yes on Health Care Reform: "Stability” beat the Luntz* anti-reform message 61-34% and fared better than other pro- reform messages tested.**
Our polling found Americans favor health care reform by a 64-34% margin, but there is a difference between “supporting” reform and “wanting” it. We must move Americans and particularly the middle class from passive supporters to active advocates of reform. This can only be done by making a genuine offer to the middle class that articulates “what’s in it for them.” The answer: “stability.”
To read this Memo, open the attached PDF
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