Winning the Narrative on Clean Energy Investments

Voters understand the consequences of climate change firsthand and wholeheartedly agree ­­– it’s time we transition to clean energy. But when it comes to juggling climate action with other priorities, voters have built some well justified reluctance to the clean energy transition, with economic concerns casting the biggest shadow on a realistic path forward.

To help combat this hesitancy, we created a helpful guide highlighting choice messaging themes that resonate best with voters so that policymakers can positively shape the climate conversation. This guidance is supported by our recent polling with Avalanche Insights. For more information, read our full memo, outlining concerns of key voter groups.