It’s a Mod, Mod, Mod, Mod World: Most Voters are Moderates in Presidential Elections
The Republican Party focuses on mobilizing its conservative base to win elections. The Democratic Party focuses on mobilizing its liberal base. But the bulk of votes are in the middle. Presidential elections have featured more moderate voters than either liberals or conservatives in every year since exit polls began asking the question. In the battle for the White House, moderates dominate.
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