The Future of Polling

The Future of Polling

Press Contact

  • Imani Webb
  • Press Advisor
  • [email protected]
  • As we look beyond 2020, the political world is still grappling with a particularly complex issue: What is the future of polling? Despite important methodological tweaks embraced by public opinion experts, some national and state polls in 2020 were off by similar margins as in 2016. Yet, polls for the Georgia runoff elections were spot on.

    We gathered some of the best in the business to make sense of this complicated question. Third Way’s Ryan Pougiales hosts a conversation with Kate Catherall, Executive Vice President, Political Strategy at Avalanche Insights, Josh Ulibarri, Partner at Lake Research Partners, and Angela Kuefler, Senior Vice President at Global Strategy Group to unpack the future of polling in a post-COVID, high-turnout world.