Public Opinion Research: Understanding & Leveraging Implicit Partisanship

There is no doubt in modern politics that there are some issues and messages that voters implicitly associate with either Democrats or Republicans, even when not attached to a candidate from that party. When deployed in context, these communications may telegraph to voters the partisan lean of a candidate, whether or not that candidate wants to highlight their party affiliation. This research was conducted to identify which issues trigger partisan cues and which are up for grabs, as well as whether “typical” Democratic arguments or “atypical” ones are more persuasive with voters.

Click here to see results.