If you can’t communicate the problem you’re trying to solve, you have two problems. It’s this lesson Nicole learned in an undergraduate linguistics course that introduced her to the critical role communications and narratives play in shaping and shifting public understanding and attitude around a variety of social issues. To ignite systemic change, you must know how and why language moves people. It’s this guiding principle that Nicole applies to her work as the Director of Advocacy for Social Policy, Education, and Politics.

In this role, Nicole elevates Third Way’s work to persuade policymakers that students and taxpayers deserve a better return on their investment in higher education; advances a modern vision for the moderate Democratic movement; advises lawmakers, candidates, and partners and allies on how to navigate social issues in a way that appeals to a broad coalition of voters; and drives a multifaceted strategic advocacy campaign including digital and earned media as well as public and private-facing events.

Prior to joining Third Way, Nicole managed her parents’ restaurant in the mountains of Western North Carolina, consulted with the Asheville Chamber of Commerce on a workforce development initiative to better connect local college students to career and professional development opportunities, and served as the Communications Specialist for Smarter Balanced, one of the two testing consortia for the Common Core State Standards. She graduated with a B.A. in Anthropology from North Carolina State University and holds a Master’s in Public Administration from American University.

In her spare time, you can find Nicole planning her next overseas adventure, drafting what she hopes to be another viral tweet, and exploring the trails in Rock Creek Park with her puppy Sunny.

Follow Nicole on Twitter @NSiegel_DC