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Memo

Trade and the Middle Class: Recent Focus Group Findings


Author: Anne Kim, Director, Middle Class Program, Jim Kessler, VP for Policy and Pete Brodnitz, Benenson Strategy Group
In The Middle Class Program

Abstract

Third Way and Benenson Strategy Group fielded six focus groups in Atlanta, St. Louis and Columbus, Ohio, to ask middle-class Americans about trade and the economy.

Description

We found from the focus groups three key opportunities to shift the message and policies on trade to begin regaining public trust on the issue. These findings are a first step in the work that trade’s advocates must undertake if they are to reverse the years-long slide of public opinion on trade.

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